An investor buys land in Ibeju-Lekki or an off-plan apartment in Wuse. The location is right, the paperwork is clean, and the property appreciates. Yet a similar property nearby rents faster, earns more, and attracts stronger buyers. The difference is often what happens after construction: design, furnishing, and how the property is positioned for its market. That is the part many guides to property investment in Nigeria overlook. Buying or building the...


